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Morning and evening skincare routine: the correct order of products

Natali Profumeria · 1 min read · November 7, 2026

The skincare rule is simple: go from the lightest product to the richest. In the morning: cleanser, toner, serum, eye cream, moisturizer, and sunscreen; in the evening: thorough cleansing, toner, serum or treatment, eye cream, and moisturizer. To start, three steps are enough: cleanser, moisturizer, and, in the morning, sunscreen.

In the morning

  1. Gentle cleanser, such as Valmont's Fluid Falls.
  2. Toner, if you like: it refreshes and prepares the skin, such as Vital Falls.
  3. Serum: hydrating, such as Bakel's Jalu-Tech, or illuminating.
  4. Eye cream, gently patted on.
  5. Moisturizer, such as Bakel's The One.
  6. Sunscreen, even in the city, such as LumiCity SPF50.

In the evening

  1. Makeup remover, if you wear makeup or sunscreen.
  2. Cleanser.
  3. Toner, if you use it.
  4. Serum or treatment: evening is the time for the most active products.
  5. Eye cream and moisturizer, even a richer one.

The most common mistakes

  • Too many products together: three used well are better than eight used haphazardly.
  • Changing everything in one day: introduce one product at a time.
  • Forgetting sunscreen: it is the step that makes the most difference over time.

How to choose the products for your skin is explained in niche cosmetics; for eye cream, in eye cream; for winter, in skin in winter.

Frequently asked questions

What is the correct order for skincare?

From lightest to richest: cleanser, toner, serum, eye cream, moisturizer, and, in the morning, sunscreen.

What do you need for a complete skincare routine?

Cleanser, serum, moisturizer, and sunscreen. Toner, masks, and exfoliants are added depending on your skin.

Serum or moisturizer: do you need both?

Often, yes: the serum delivers the active ingredients, while the moisturizer protects and nourishes. Those with oily skin can sometimes use only a serum and a light moisturizer.

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