Morning and evening skincare routine: the correct order of products
Natali Profumeria · 1 min read · November 7, 2026
The skincare rule is simple: go from the lightest product to the richest. In the morning: cleanser, toner, serum, eye cream, moisturizer, and sunscreen; in the evening: thorough cleansing, toner, serum or treatment, eye cream, and moisturizer. To start, three steps are enough: cleanser, moisturizer, and, in the morning, sunscreen.
In the morning
- Gentle cleanser, such as Valmont's Fluid Falls.
- Toner, if you like: it refreshes and prepares the skin, such as Vital Falls.
- Serum: hydrating, such as Bakel's Jalu-Tech, or illuminating.
- Eye cream, gently patted on.
- Moisturizer, such as Bakel's The One.
- Sunscreen, even in the city, such as LumiCity SPF50.
In the evening
- Makeup remover, if you wear makeup or sunscreen.
- Cleanser.
- Toner, if you use it.
- Serum or treatment: evening is the time for the most active products.
- Eye cream and moisturizer, even a richer one.
The most common mistakes
- Too many products together: three used well are better than eight used haphazardly.
- Changing everything in one day: introduce one product at a time.
- Forgetting sunscreen: it is the step that makes the most difference over time.
How to choose the products for your skin is explained in niche cosmetics; for eye cream, in eye cream; for winter, in skin in winter.
Frequently asked questions
What is the correct order for skincare?
From lightest to richest: cleanser, toner, serum, eye cream, moisturizer, and, in the morning, sunscreen.
What do you need for a complete skincare routine?
Cleanser, serum, moisturizer, and sunscreen. Toner, masks, and exfoliants are added depending on your skin.
Serum or moisturizer: do you need both?
Often, yes: the serum delivers the active ingredients, while the moisturizer protects and nourishes. Those with oily skin can sometimes use only a serum and a light moisturizer.
Products in this article
Fluid Falls
from€96,00
Jalu-Tech - Serum
from€148,00
LumiCity SPF50
€184,00
The One - Cream
from€280,00
Vital Falls
from€96,00Read also
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