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Skin in winter: what to change in your face care routine when it gets cold

Natali Profumeria · 2 min read · November 7, 2026

In winter, skin loses more water: the cold and wind outside, the dry heating inside. This is why it is best to switch to a gentler cleanser, a richer cream, add a hydrating oil or serum, and protect your lips. Sunscreen remains useful even under grey skies.

In November, the questions in the boutique change: “My skin feels tight,” “My cheeks are red,” “My usual cream isn’t enough anymore.” Here is what we recommend.

1. A gentler cleanser

In winter, it is best to avoid cleansers that strip too much oil. A gentle gel such as Bakel’s High Tolerance Gel, or a cleansing oil, cleanses without removing what the skin needs. And use lukewarm water, not hot.

2. A richer cream

A light summer cream is often not enough. A more nourishing texture, such as Bakel’s Nutri-Remedy or Insium’s Crema di Conforto, helps keep skin soft and provides a feeling of comfort all day long.

3. A serum or oil under the cream

A hydrating serum with hyaluronic acid is applied before the cream. In the evening, those with very dry skin can add a few drops of oil, such as Insium’s Olio Nutrimento Profondo.

4. The lips

They are the first to suffer from the cold. Keep a lip balm in your bag, or use a richer treatment in the evening, such as Valmont’s Prime Lip Repair.

5. Sunscreen

UVA rays are present in winter too, and they pass through clouds. A daytime cream with SPF, or a light facial sunscreen under makeup, remains a good habit. We discuss this in sunscreen on the face all year round.

6. Home and habits

  • A humidifier, or a bowl of water on the radiator, makes the air less dry.
  • Short showers that are not too hot.
  • Body cream immediately after the shower, on still-damp skin.

Our advice

Do not change your entire routine in one day. Change one product at a time, and give your skin a few weeks to adjust. If your skin is very irritated or red, talk to your doctor or dermatologist.

Frequently asked questions

Why does skin get dry in winter?

The cold, wind, and heating make the air drier, and skin loses more water. This is why it needs more nourishing products and gentler cleansing.

Is sunscreen needed in winter too?

Yes, especially on the face. UVA rays are present all year round and pass through clouds. A cream with SPF in the morning is sufficient for the city.

Is a cream or an oil better in winter?

Often both: a cream to moisturize and an oil in the evening for drier skin types. Apply the lighter product first, then the richer one.

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