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Men's skincare: the minimal routine that works

Natali Profumeria · 1 min read · November 7, 2026

Men's skincare can be simple: a cleanser, a cream and, in the morning, sunscreen. Two minutes a day is all it takes. Those who shave add a shaving product; those who want to go one step further add an eye cream and a serum.

In the boutique, many men come in with a gift to choose for themselves and ask us for "the simplest thing". Here is what we recommend.

The three steps

  1. Cleanser, morning and evening: Jeu des Garçons' Extra Mousse Detergente, which is gentle.
  2. Cream: light like Relax Emulsione 24 Ore, or more complete like Strong, designed for men's skin.
  3. Sunscreen in the morning: Screensaver SPF 50+, fluid and light.

Shaving

Shaved skin is more delicate: a thick shaving cream, like Stress, and an aftershave cream. For those who love traditional shaving, there are creams and aftershaves by Saponificio Varesino and Officine della Barba.

The extra step

  • An eye cream for tired-looking skin: No Bags is a light gel.
  • A hydrating serum under the cream, if the skin feels tight.

Our advice

Choose light textures that absorb quickly: this is the main reason many men give up on cream. And keep the products next to the razor: you'll stick to the routine if they are within easy reach. For the order of the products, read morning and evening facial routine.

Frequently asked questions

Does a man need a face cream?

Yes, especially if he shaves: the skin dries out and becomes irritated more easily. A light cream, morning and evening, is enough.

Are women's creams suitable for men?

Often yes, but men's skin is thicker and oilier, and creams designed for men have lighter textures.

What cream to give a man who doesn't use anything?

A light, multi-purpose cream, or a small set with a cleanser and cream. The important thing is that it is easy to use.

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