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Mature skin: how to choose the right products

Natali Profumeria · 1 min read · November 7, 2026

Mature skin loses tone, retains less water and produces less oil: this is why it becomes thinner, drier and less firm. The right products are a targeted serum, a richer cream, an eye treatment and one for the neck, with daily sun protection.

The serum

It is the most concentrated step. Valmont's V-Lift Serum is a microemulsion anti-wrinkle serum; in the evening, those who love retinol can try Jeu des Garçons' R03, starting every other day.

The cream

Richer than the one you used in your thirties. Valmont's V-Firm Cream helps strengthen the skin barrier; Bakel's F-Designer Dry Skin is a firming cream for dry skin; Insium's Timeless Crema Ricca provides immediate comfort.

Eyes and neck

The eye area is the thinnest: we talk about it in how to choose an eye cream. The neck is often forgotten: a dedicated cream, such as Valmont's V-Lift Neck, is applied from the bottom up.

Sun protection

It is the step that helps most to prevent signs of aging and dark spots. We talk about it in dark spots on the skin.

If you like, in the boutique we can look at your skin and your routine together: often a few well-chosen products are enough. The maisons are featured in Valmont, Bakel and Insium.

Frequently asked questions

At what age do we talk about mature skin?

There is no exact age: usually after 50, when the skin becomes drier and less firm. What matters more is how the skin looks than the date of birth.

Is retinol suitable for mature skin?

Often yes, but it is introduced gradually, in the evening and every other day, with sun protection in the morning. If the skin is very sensitive, ask your dermatologist.

Products in this article

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