Blinc Mascara: Why It Resists Water, Tears, and Heat

Blinc mascara doesn't melt like regular mascara: it coats each lash with a thin layer of colour that resists water, tears, sweat and humidity. This means it won't run or leave smudges under the eyes. It's designed for people with sensitive eyes, those who wear contact lenses or anyone who wants makeup that lasts all day.

In the boutique, we recommend it especially to anyone who tells us, "By midday, I always have mascara under my eyes."

Mascara

• Original Mascara: intense colour and definition for everyday wear.
• Amplified Mascara: more volume and length for a more intense look.
• Lash Primer and Lash Primer Black: the base to apply before mascara.

Eyeliner and eyebrows

The same idea applies to eyeliners: Micropoint Eyeliner Pen, liquid, vegan, with a semi-matte black finish, and Eyeliner, which is water-resistant. For eyebrows, there's Eyebrow Mousse, which sets and fills without residue, and the Eyebrow Pencil.

How to apply

1. Apply to clean, dry lashes, free from oil or cream.
2. Move the brush from the root towards the tip.
3. For more intensity, apply a second layer immediately, before the first layer dries.

How to remove

Follow the instructions on the product page. Generally, use warm water and light pressure with your fingers: the coating will come off the lashes without the need to rub. Oil-based makeup removers are not necessary.

All products are in the Blinc selection. For eyes, also read eye contour: when to start.

Frequently asked questions

Is Blinc mascara waterproof?

It resists water, tears, sweat and humidity, but it's not a traditional waterproof mascara: it coats the lashes with a layer rather than adhering like an oily film.

Is Blinc suitable for people who wear contact lenses?

Yes, Blinc products are also suitable for people who wear contact lenses and have sensitive eyes, as stated on the product pages.

Which Blinc mascara should I choose?

Original for a defined, everyday result; Amplified for more volume. With Lash Primer underneath, the effect is more intense.