{"product_id":"wild-rush","title":"Wild Rush","description":"\u003cp\u003eIn\u003cstrong\u003e Wild Rush \u003c\/strong\u003eby \u003cstrong\u003eInitio Parfums Privés\u003c\/strong\u003e, \u003cspan\u003el \u003c\/span\u003e\u003cstrong\u003ebergamot\u003c\/strong\u003e\u003cspan\u003e is the first to strike, clean and wild. A bright and juicy electric jolt, impossible to contain, that continues with the fresh and balsamic note of \u003c\/span\u003e\u003cstrong\u003elavender\u003c\/strong\u003e\u003cspan\u003e. Notes of \u003c\/span\u003e\u003cstrong\u003ecaramel\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003epatchouli\u003c\/strong\u003e\u003cspan\u003e provide a wild and captivating impulse. A wave of energy that flows from within, awakening confidence and determination. The emotional impact is immediate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eFURTHER INFORMATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\n\u003cstrong\u003eWild Rush\u003c\/strong\u003e\u003cspan\u003e, an eau de parfum by \u003c\/span\u003e\u003cstrong\u003eINITIO Parfums Privés\u003c\/strong\u003e\u003cspan\u003e, strikes like a jolt. It expresses joy with energy: a bold and unstoppable spark. It is a functional fragrance born from a pioneering neuro-olfactory protocol that measures joy in real time. Neuroscientific measurements reveal a strong emotional activation of the frontal area associated with confidence, engagement, and motivation. Enriched with the \u003c\/span\u003e\u003cstrong\u003eJOYDROP\u003c\/strong\u003e\u003cspan\u003e complex, it activates the brain's reward circuits.\u003c\/span\u003e\n\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003c\/div\u003e\n\u003cp class=\"\"\u003e\u003cspan\u003eThe fragrance is part of the \u003cstrong\u003eSupercharged collection\u003c\/strong\u003e which celebrates the power of joy. Before thought and before choice, there is feeling: \u003cstrong\u003eINITIO Parfums Privés\u003c\/strong\u003e discovers the secret to feeling joy. The fragrances in this collection are scientifically designed to positively impact the brain.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFRAGRANCE PROFILE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOLFACTORY FAMILY: \u003c\/strong\u003eFougère, Aromatic \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY NOTES: \u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eBergamot, Lavender, Vanilla, Caramel, Red Fruits, Sandalwood, Patchouli.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYEAR OF CREATION: \u003c\/strong\u003e2026\u003c\/p\u003e","brand":"Initio Parfums Privés","offers":[{"title":"90 ml","offer_id":53627058258256,"sku":null,"price":280.0,"currency_code":"EUR","in_stock":true},{"title":"2 ml + discount code","offer_id":53627058323792,"sku":null,"price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0499\/1329\/9097\/files\/Profumo_Wild_Rush_90_ml_-_INITIO_Parfums_Prives.png?v=1789679130","url":"https:\/\/www.nataliprofumeria.it\/en\/products\/wild-rush","provider":"Natali Profumeria","version":"1.0","type":"link"}