Neither the day nor the hour

The twelfth fragrance in the monolithic UNUM collection tackles the emotion of emotions: fear. It does so by drawing, almost as tradition dictates, inspiration from the Gospel of Matthew, which tells the parable of the ten virgins, from which its name is also taken.

But that is only the beginning.

In fact, the idea is to go beyond the words of the Gospel to explore fear in a more intense and profound way, where even conflicting emotions coexist. It is the realm in which one succumbs to the seductive allure of danger, a true amor fati, as Nietzsche argued, and where the presence of the uncontrollable manifests itself.

This element runs through horror literature and beyond: it is the dominion of the uncontrollable over us. Yet, fear always needs something else to exist. It is not a lack of courage, but rather the presence of that which we desire most.

That which remains the ultimate aspiration for most people is also, paradoxically, a harbinger of trouble: freedom.

Finally, the fragrance evokes the idea of destruction, of voluntary silence and of that introspection necessary to delve into the most remote basin of existence, where the skin becomes memory.

The fragrance is part of the UNUM collection. UNUM speaks of Spirit. Not just spirituality. It is born from the awareness that Spirit transcends every boundary, embracing and pulsing with the lifeblood of every people, treasuring its traditions without remaining sterile; UNUM, like an olfactory atelier open to every artistic influence, seeks to speak of the inner self within each of us, celebrating that which cannot be touched by our hands. Free and infinite.