Close your eyes and then see

What a circus of lights life is! Lights that make me close my eyes. Too bright. If I close my eyes, a shadow of smiles, a shiver that sucks the heart. What a distracted life, what a painting of white solitudes! What a mask of tears and amusing smells! We are pupils who laugh without warmth, fixed, immutable. Pain. You fear the unrecognizable behind a friendly gesture, You are anxious not to be able to read the dance of an ancient face. Melancholy of time and history. Dance, joke, deceive. Friendly laughter, a discordant note, a distant echo of mud and entrails. Close your eyes, because in the darkness you see, because thoughts become more closed and deeper, And that face returns that distorts mine, Memory. Close your eyes now you, unsettling mask, lost soul, who eats peace instead of seeking it, heart that flutters a lost man, who desires the courage to spin in circles around himself.

The fear of clowns, also known as coulrophobia, is a relatively common and often misunderstood phobia. This fear can manifest in various degrees of intensity, from mild discomfort to paralyzing terror, and is believed to have deep roots in the human psyche. The figure of the clown is historically associated with fun and entertainment, dating back to medieval jesters and the harlequins of commedia dell'arte. However, the grotesque aspect of the clown, with exaggerated makeup that distorts facial features, can create a sense of ambiguity and uncertainty. This distortion can cause people to perceive clowns as unsettling figures, because their appearance does not correspond to common human behaviors. Psychology suggests that the fear of clowns may stem from the difficulty of reading true emotions behind heavy makeup. Our usual predisposition is to read facial expressions to understand the intentions of others. When this ability is compromised, as in the case of clowns, it can generate anxiety and fear. The often unpredictable behavior of clowns can contribute to a feeling of discomfort. Popular culture has amplified the fear of these figures through negative and frightening representations. An emblematic example is the character of Pennywise, the evil clown from Stephen King's novel “It”, who terrified generations of readers and viewers and who is the foundation of the inspiration of the thirteenth fragrance of the UNUM collection.

Coulrophobia, today also developed in smell with Filippo Sorcinell i, is a kind of completion of a research on the deep meaning of fear started with the fragrance “ but not today” in 2018 and continued in 2023 with “ neither the day, nor the hour”; it can have a significant impact on the daily lives of those afflicted by it. Common situations such as children's birthday parties or circus events can become a source of stress and anxiety. In extreme cases, the mere sight of an image of a clown can trigger a panic reaction. Ambiguity, in fact, is the lagoon of thoughts, the clumsy movements stained with art project our anguishes, thin the face and describe wickedness. But authentic Art intervenes on the wickedness of the facade as it intervenes on the soul. Only it produces this short circuit capable of canceling out what induces negativity in wickedness. Art describes but does not limit and does not love to exaggerate negativity. It describes it, because exposing it makes the matter of Beauty take over even in negative situations. Someone needs to be wicked but only the other can circumscribe their limit on the road of solitude. And only then will the center of wickedness become a social construction.

The fragrance is part of the UNUM collection. UNUM speaks of Spirit. Not just spirituality. It is born from the awareness that Spirit goes beyond every border, embracing and pulsing the lifeblood of every population, treasuring its traditions, without remaining sterile; UNUM as an olfactory tailoring open to every artistic contamination, wants to speak of the inside that is in each of us, celebrating what cannot be touched by our hands. Free and infinite.