Xerjoff or Nishane? Differences and which one to choose
Natali Profumeria · 2 min read · November 6, 2026
Xerjoff is Italian, founded in Turin, and focuses on luxury: precious bottles, rich raw materials, and often sweet, amber fragrances. Nishane is Turkish, from Istanbul, and works almost exclusively with extracts: more concentrated fragrances with a sharper character. If you love rounded, luminous fragrances, start with Xerjoff; if you are looking for intensity and originality, choose Nishane.
In the boutique, the two houses are located close together, and many customers try them both. Here is how we compare them.
Origins
Xerjoff was founded in Turin in 2003 based on Sergio Momo's idea: to bring the care of fine jewelry and Italian craftsmanship to perfumery. Nishane was founded in Istanbul and tells the story of Turkey, from teas to the characters of shadow theater, such as Hacivat and Karagöz, who give their names to two of its fragrances.
Style
Xerjoff has warm, soft fragrances, often with notes of vanilla, honey, and fruit. Even its fresh fragrances, such as Erba Pura, have a sweet base. Nishane is more varied and sharper: chypre citrus fragrances such as Hacivat, gourmand spicy fragrances such as Ani, and green teas such as Wulong Cha.
Concentration
Almost all Nishane fragrances are extracts, and many score 4 or 5 out of 5 for longevity on our product pages. Xerjoff offers both eau de parfums and more concentrated fragrances: longevity varies more, but is high on average.
The most popular fragrances compared
- The fresh one: Erba Pura by Xerjoff, citrus and Mediterranean fruit on amber and vanilla; Hacivat by Nishane, pineapple and grapefruit on woods and oakmoss.
- The gourmand one: Naxos by Xerjoff, lavender, honey, and tobacco; Ani by Nishane, ginger, cardamom, and vanilla.
- The intense one: Alexandria II by Xerjoff, rose, woods, and oud; Kredo by Nishane, osmanthus, oud, and suede.
- The floral one: Accento by Xerjoff, pineapple, hyacinth, and iris; Hundred Silent Ways by Nishane, tuberose, and vanilla.
Which one to choose
- Choose Xerjoff if you like rounded, sweet, and luminous fragrances, or if you want to give a bottle that makes a statement.
- Choose Nishane if you are looking for a fragrance that lasts all day, or a less predictable idea.
- If you are undecided, Erba Pura and Hacivat are the two easiest starting points: both fresh, both highly loved.
To discover Nishane without choosing right away, there is the X Capsule discovery set. All fragrances are on the Xerjoff and Nishane pages.
Frequently asked questions
Does Xerjoff or Nishane last longer?
On average, Nishane, because almost all its fragrances are extracts. But several Xerjoffs also have high longevity: consider each fragrance individually, which is rated from 1 to 5 on our product pages.
What is the most famous Xerjoff fragrance?
Erba Pura and Naxos are among the best known and most requested. They are also two good starting points to understand the house's style.
What is the most famous Nishane fragrance?
Hacivat is the best known, along with Ani and Wulong Cha. Hacivat is liked by many because it is fresh yet long-lasting.
Are Xerjoff and Nishane unisex?
For the most part, yes. More than the gender matters the fragrance family you love: citrus, gourmand, floral, or woody.
Products in this article
Alexandria II
from€325,00
Ani
from€225,00
Pure Herb
from€245,00
Hacivat
from€245,00
Naxos
€245,00
Wulong Cha
from€225,00Read also
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