How to recognize an authentic perfume and buy online risk-free

The safest way to get an original perfume is to buy it from an authorized retailer, in-store or online. A price much lower than average, packaging without a batch code, or a seller without an address are the most common signs of a fake.

We are often asked this, especially for the most famous niche perfumes, which are also the most imitated. Here is what to look for.

The price

Niche maisons have fairly stable prices. A steep discount on a newly released perfume, or on one of the most sought-after, should raise some doubts. This doesn't mean that every offer is a fake, but that it is worth checking who is selling it.

The packaging

• The batch code. There is a code printed or engraved on the box and at the bottom of the bottle. It must be there, and it is usually the same on both.
• The printing. Crooked writing, spelling mistakes, or faded colors are a bad sign.
• The cellophane. Many maisons seal the box. A thick film, with creases or visible glue, is suspicious.
• The bottle and the cap. Heavy, well-finished, with a sprayer that mists evenly.

The perfume

A fake often mimics the opening well, but after an hour it changes: it becomes flat, alcoholic, or disappears. An original evolves, and the base remains. This is why we recommend always trying a perfume for a few hours before judging it.

The online seller

• Do they have an address, a VAT number, and a phone number that answers?
• Is there a physical store to visit?
• Are the return and shipping conditions clearly stated?
• Are there verified reviews from other customers?

How we work

Natali has been a perfumery in Treviglio since 1992, first as "Profumeria i Portici", and since 2014 under today's name. We are an authorized retailer, and the perfumes we sell online are the same ones you find in the boutique.

Online, we ship in 1–3 business days, free in Italy from €80, with returns within 14 days. Orders of €100 include 10 free samples, to try before opening the bottle. On Trustpilot, our customers give us 4.9 out of 5. And if you want to see the perfumes in person, the boutique is at via Matteotti 9/c, near the station.

Frequently asked questions

How do you check the batch code of a perfume?

The code is printed under the box and engraved on the bottom of the bottle. It must be there and, usually, it is the same on both. If it is missing, erased, or different, it is better not to buy.

Are perfumes that cost much less fakes?

Not always, but a very steep discount on a sought-after niche perfume is a sign to check. Verify who is selling it, where they are based, and if they offer returns.

Is a tester an original perfume?

A real tester is original, but it is made for in-store testing and not for sale. It is often without a box or cap, and it does not always come with clear guarantees. It is better to get a sample from an authorized retailer.

Is it safe to buy niche perfumes online?

Yes, if the seller is authorized, has a clear identity, and written return conditions. A physical store behind the website is an extra guarantee.