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Initio: a guide to the maison and where to start

Natali Profumeria · 1 min read · November 7, 2026

Initio Parfums Privés was founded in Paris in 2015 to explore the magnetic power of perfume and its effect on emotions. To start, Oud for Greatness if you want the most famous, Rehab if you love lavender and tobacco, Musk Therapy if you are looking for something soft.

The Initio style

They are intense and sensual perfumes, built around musks, oud, spices and gourmand notes. The maison also makes hair perfumes and a candle.

The perfumes to know

  • Oud for Greatness: lavender, saffron and nutmeg on oud and agarwood. There is the Neo version.
  • Side Effect: oriental, among the most sought after by the maison.
  • Rehab: bergamot, black pepper, lavender and tobacco on vetiver and woods.
  • Musk Therapy: bergamot, magnolia and musks.
  • Atomic Rose: Bulgarian and Turkish roses on vanilla and amber.

Which one to start with

  • The most famous: Oud for Greatness.
  • Aromatic and warm: Rehab.
  • Soft: Musk Therapy.
  • Floral: Atomic Rose, also as a hair perfume.

All the perfumes are on the Initio page. The other maisons are told in the niche maisons.

Frequently asked questions

Is Initio a French maison?

Yes, it was founded in Paris in 2015.

Which Initio is best suited for winter?

Oud for Greatness, Side Effect and Rehab, warm and spicy. Others in winter perfumes.

Products in this article

Power Self
Preordine
Initio Parfums Privés

Power Self

from€280,00
Rehab Campioncino da 3 ml di Rehab di Initio in fiala spray
Initio Parfums Privés

Rehab

from€280,00

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